The iPhone X and Apple’s Mundane Vision of the Future
As ever, there was the strange sense that the future was being announced, and that it would soon be the past, and that our everyday lives would be changed not just in “revolutionary,” “magical,” and “incredible” ways but in tiny ones that would nonetheless pointlessly occupy many of our waking hours. For instance, the same face-scanning technology that Apple plans to use for our security will also allow us to send animated emoji, called animoji. Craig Federighi, the company’s senior vice-president of software engineering, came onstage to explain the new feature, mapping his own face onto that of a cartoon puppy. “Check out the physics in the ears,” he said, flopping them from side to side. For a moment, it almost seemed worth the iPhone X’s thousand-dollar price tag.
From our very good friends over at newyorker.com